Dr. Ainul Mohsein Abdul Mohsin is a Senior Lecturer in International Business at the School of Management, Universiti Sains Malaysia (USM). She was conferred a Ph.D. in Strategic Management specializing in Competitive Intelligence from USM. She obtained her Bachelor of Business Administration degree from the University of Iowa, United States with a double degree in Finance and Marketing. Her research interest is in competitive intelligence, human governance, strategic management, and international business. She has over 18 years of corporate experience in various industries. Her work experience varies from the financial sector, manufacturing sector, shared services sector, and consultancy. She has worked in Malaysia and abroad to assist in greenfield and brownfield projects. She has presented numerous papers at conferences and has also published several research articles in Indexed Journals and Proceedings. She is an entrepreneurial fellow and the liaison committee member of the Division of Industry and Community Network at USM and was the secretary for Malaysia Facilitator Association from 2020 to 2022.